Telecom

Internet and Broadband Solutions

Policy, experience, traffic and customer value management for fixed and mobile broadband.

01

Smart Policy Control Suite

Identify and differentiate traffic flows in the network to create innovative offers tailored to actual usage behaviour, with policy that marketing can change without waiting for a release cycle.

  • Identify and differentiate traffic flows to build offers tailored to usage behaviour
  • Open new revenue via vertical services with ecosystem players (content, gaming, texting) and supply customer intelligence, performance and usage analytics to developers and advertisers
  • Single holistic view of the subscriber: entitlements, location, device type and usage behaviour, to maximise customer lifetime value
  • In-browser service activation and fulfilment, integrated with data recharge, lowering dormancy on the network
  • Marketing-friendly GUI policy creation for rapid launch of new plans
  • Real-time control of network resources with dynamic enforcement by subscriber, application, device, time of day, network, location and content
02

Customer Experience Management (CEM)

End-to-end experience measurement through mobile, network probes and DPI, joined to a real-time feedback loop into the core so that findings turn into enforced policy rather than reports.

  • End-to-end CEM measurement via mobile, network probes and DPI
  • Big-data tooling with detailed and comprehensive reporting
  • Real-time policy feedback framework
  • Instantly identifies critical KPIs deviating from thresholds and limits
  • Real-time policy and rule deployment via the CEM engine into the core optimisation engine
  • Supports both cost-saving and revenue-generating business models
03

Traffic Management Suite

A single, unified platform for traffic detection, policy enforcement, traffic steering and service chaining, across access networks and virtualised infrastructure.

  • One platform for detection, enforcement, steering and service chaining
  • Integrates services across access networks and virtualised infrastructure
  • Reduces OPEX and defers CAPEX through effective bandwidth management
  • Uninterrupted service delivery via better congestion control and policy enforcement
  • Steers only relevant traffic to a service system, based on user context and network location
04

Customer Value Management

Segment on behaviour and value so that offers reach the subscribers they will actually move, and so that the offer is relevant enough to be welcome rather than resented.

  • Optimise revenue per customer
  • Enhance marketing productivity
  • Secure competitive advantage
  • Greater value and relevancy for the subscriber
  • Respects privacy

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