Smart Policy Control Suite
Identify and differentiate traffic flows in the network to create innovative offers tailored to actual usage behaviour, with policy that marketing can change without waiting for a release cycle.
- Identify and differentiate traffic flows to build offers tailored to usage behaviour
- Open new revenue via vertical services with ecosystem players (content, gaming, texting) and supply customer intelligence, performance and usage analytics to developers and advertisers
- Single holistic view of the subscriber: entitlements, location, device type and usage behaviour, to maximise customer lifetime value
- In-browser service activation and fulfilment, integrated with data recharge, lowering dormancy on the network
- Marketing-friendly GUI policy creation for rapid launch of new plans
- Real-time control of network resources with dynamic enforcement by subscriber, application, device, time of day, network, location and content
